Presense in business
• brand strategy
• brand identity creation
The company goal of Presense in business is to make (business) leaders able to grow themselves and others, making sure everyone's potential is fully exploited. This goal eventually gives meaning to the development of our society. At Presense in business they see leadership development as an essential element of organizational development, the company translates complex organizational issues on leadership and culture (change) to concrete suggestions on posture and behavior. 'If your actions inspire others to dream more, learn more, do more and become more, you are a leader.'
The word 'Presense' in the company name Presense in business is an amalgamation of three substantive components. Presence – present, here and now. Sense – meaning, feeling, interest. Essence – essential, core. Presense in business as a word mark is therefore set in clear contemporary serif typography. The graphic mark 'P' from Presense is an open structure and imagines all possible movement directions and new insights that you encounter and discover during your leadership development.
The brand identity creation project for Presense in business encapsulates the company’s ethos of leadership and personal development. It reflects the company’s commitment to continuous personal and professional development. They know better than anyone that learning happens every day, every moment, both in business and in private, you relax, slow down and reflect during the learning process, allowing you to rediscover your motivations and talents.