by gitte
• brand strategy
• brand identity creation
by gitte is an eclectic Dutch design brand that offers a curated collection of handmade accessories and workspace decor items. Their unique selling proposition lies in their commitment to sustainability, quality and the celebration of individual style. The brand targets a discerning clientele who appreciate the finer details in life.
The logo we designed for by gitte is a harmonious blend of simplicity and sophistication. It features a stylized 'G' that subtly hints at a thread passing through a needle, paying homage to the craftsmanship in fashion and decor. The font is modern yet timeless, conveying both quality and accessibility. We chose a muted, earthy color palette to emphasize the brand's commitment to sustainability and quality. The typography created for the by gitte wordmark complements the overall design.
The primary goal was to create a brand identity that encapsulates by gitte's ethos of elegance, sustainability and exclusivity. The challenge was to strike a balance between sophistication and approachability, ensuring the brand appeals to its target audience while standing out in a competitive online marketplace.
The brand identity creation for by gitte stands as a shining example of how strategic design can elevate a brand's presence in the digital world. By connecting the client's unique values with a visually compelling design, we were able to craft a visual identity that not only sets by gitte apart in the market, but also resonates deeply with their desired target group. This case study highlights the importance of understanding a client's essence and reflecting that in every element of their brand identity.